There are many ways to market your real estate business, but one of the top marketing musts for realtors is to pay attention to your social media metrics. According to Forbes, measuring these metrics is one of the top ten marketing musts for realtors. Simple metrics can give you valuable information and guide your activity to improve performance. For example, Kristy Fabiani, a new realtor, uses Facebook to market her business, and has grown her following organically to 231 followers.
Content is king
If you want to attract potential buyers, content is king. If you do your research, you can find out what people search for online. Google’s Keyword Planner and Buzzsumo will show you what people are searching for. For example, if you notice that mortgage deposits are frequently searched for, it could be a good topic to create content around. Look at competitors and see what they are doing for content. This can help you create content that matches their target audience’s needs.
The more valuable your content is, the more likely people will read it and take action. A high-quality score will make your content stand out in search results. A low quality score can cost your business money. Using high-quality content will attract more people and lead to more sales. Remember, content should solve a problem for the reader. Consider Tom, who is researching tactical watches. He searches for the specifications of tactical watches on Google. A blog post by a brand Tom doesn’t recognize comes up.
Social media
Regardless of the platform, Realtors should incorporate social media into their marketing efforts. Instagram and Facebook both favor posts with higher engagement, so it’s worth checking out both platforms. Using a variety of posts, such as interesting snippets of information and videos of celebrity homes, will help increase engagement. These are just a few of the ways to maximize the effectiveness of social media as a marketing tool for Realtors.
Using social media to build relationships and brand identity is critical for Realtors. It helps prospects see the real person behind the brand and helps them build trust. It’s also a great way to reach out to your followers and potential leads. It’s free and easy to use, too! In fact, a recent study found that 88% of younger millennials and 80% of generation X buyers use social media to find a new home. Social media is the most important source of leads for Realtors, and multiple listing service websites are only second. However, the challenge of maximizing the power of social media for Realtors is daunting. Moreover, it can be costly if not done correctly.
Print advertising
The internet has paved the way for digital media, but many real estate agents still rely on print for their advertising efforts. In fact, only 19 percent of home buyers actually look through home books anymore. In 2005, only 11% of realtors’ advertising budgets were allocated to online platforms, but that number has more than doubled by 2010! Despite these trends, print marketing is still an essential part of your marketing strategy, and can help you stand out from the competition.
Brochures can be a good choice for showcasing many listings at once. Using brochures will direct potential clients to your website. Moreover, CallRail’s Form Tracking will help you track the leads generated from print marketing campaigns. Another type of print advertising is billboards. These outdoor advertisements are effective for building company visibility and reputations in a local area. Also, billboards can be used to promote individual listings.
Webinars
One of the most important tools in today’s real estate marketing strategy is a webinar. These sessions can be done from the comfort of your own office or even from anywhere on the internet. During a webinar, you can ask questions to other participants and gather their feedback. For example, you can ask how many referrals you can expect in a given month. This way, you can make sure you can give your best advice and help your audience decide whether or not you’re the right Realtor for them.
In addition to answering common questions, webinars can help you build a deeper connection with your audience. It’s an inexpensive way to promote your real estate services without incurring a huge initial investment. In addition, webinars allow you to show your knowledge to a larger audience and increase your brand awareness. As a result, webinars are a must-have for any real estate marketer.
Testimonials
For realtors, testimonials are crucial in attracting prospects. These reviews can provide an insight into how satisfied customers feel and what went right in the relationship. These testimonials can help an agent reproduce that experience with future clients. Different types of testimonials can be displayed on a website, but the most common are those that have been written by current clients and are posted on third-party review sites such as Google, Facebook, and Yelp. These reviews can help potential clients imagine themselves in similar circumstances and get in touch with a realtor who is capable of resolving their property issues.
A great way to display testimonials is to incorporate them into the listing presentation. Incorporate these at the beginning and the end of the presentation. They will help seal the deal, especially for hesitant clients. If you don’t have the time to collect testimonials, hire a virtual assistant to do the work for you. They’ll post them for you and set them up in your listing presentation.
Websites
The internet is the most widely-used tool for real estate professionals, and most of them have a website. Almost nine out of ten people will visit a real estate firm’s website to find a Realtor. Those without a website may not even exist! That’s why having a website is critical to establishing your online presence. Listed below are four reasons why a website is essential for Realtors.
A website is an absolute necessity for any real estate agent. Today’s clients do their research online before meeting with you face-to-face. The best way to get found online is by optimizing your website for onpage SEO. While it’s tempting to hire a professional to design your website, remember that a website is not a one-man show. A real estate website can be the difference between a good lead and a bad one.
